GROUND-ZERO was established in 2003 by the young and talented brothers acting like a duo : Eri and Philip Chu. Each collection is like a new experiment to which no rules apply. Like a physicist GROUND-ZERO believes that each and every garment represents a mix of elements. The unique graphic print has become a signature. Merging creativity with craftsmanship, each of the two brothers is combining his fortes to give a strong direction to GROUND-ZERO. “Zero could be everything” – GROUND-ZERO will not limit itself to being just a fashion brand. It can be diverged into anything, from graphic arts, music, video, art installation and more. The possibilities of GROUND-ZERO are endless.
Up until now I've been oblivious of the Chu brothers, Eri and Philip. This FW 12/13 collection looks rad and fresh with creative graphics prints and studs to exhibit expression and statements. These brothers don't seem afraid to challenge the norms, just how I like it! I dig the whimsical illustrations on the images they blend celestially together providing the attitude and concept behind these garments.